Branding and logos
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Art in the City logo
This logo and branding was for Beverley Knowles Fine Art’s new art members club. The club was aimed at career-orientated women with an interest in art. It follows BKFA’s principle of engaging more women in art and raising the profile of women artists. The logo’s aim was to appeal to a sophisticated female audience and this was done through a ‘knowing’ urban reference using BKFA’s signature pink for femininity.


