Branding and logos
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BIHR logo and branding
We started working with the British Institute of Human Rights in 2000. Back then they were a small organisation with just three full-time staff. They didn’t have a logo to speak of and their materials lacked consistency and professionalism. We audited their materials and designed a logo for them to bring together their publications to present them as a unified whole.
One of the difficulties with BIHR’s logo was the number of words. This ‘word congestion’ is often a problem of charitable organisations who need to communicate what they do in their name; brands like ‘Coke’ or ‘Daz’ have multi-million pound budgets to market themselves and get across their products. We broke BIHR’s title into semantic parts and treated ‘Human Rights’ strongest so that it is obvious to readers what BIHR are about.
BIHR have grown rapidly since we started working with them and we’ve also designed and built their website as well as many print publications including their human rights guides series and annual review.
![Bananadesign [logo]](/media_assets/banana_sticker.gif "Bananadesign")