Branding and logos

Central London Learning and Skills Forum logo

The Central London Learning and Skills Forum aims to facilitate voluntary and community groups with an interest in learning and training in seven of London’s boroughs.

The logo needed to be authoritative but also approachable and we chose a blue colour palette to reflect this; Oxford blue having implied authority. The circles represent the seven London boroughs that are involved with the Forum. This graphic element was designed to be used as a strong secondary device which was applied to other materials. We often develop additional graphic devices within logos as this provides a lot of flexibility when applying branding to a range of materials.

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Central London Learning and Skills Forum