Branding and logos
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Choosie logo
Making ethics cool! This logo is for the Choosie fair trade fashion brand. Designed to be funky and contemporary and to dispel the myth that fair trade can’t be fashionable. There are now many brands trying to do this but Choosie was one of the first. The logo was designed to be a brand that people would be proud to wear – to make fair trade cool with a nod to brands like Levis and Diesel. The tab device was applied to t-shirts and jeans as a subtle mark to establish the brand as a designer label.
![Bananadesign [logo]](/media_assets/banana_sticker.gif "Bananadesign")