Website project outline

There’s a lot more involved with websites than often thought! Here’s an example website project outline…


  • Initial project meeting
  • Contract approved
  • Set up project in Asana project management system
  • Roles and responsibilities established
  • Outline project dates suggested

Research and discovery

  • Competitor and comparatives analyses
  • Market analysis
  • Technology analysis and review
  • Site functionality defined

Structure and content

  • Information architecture
  • Content gathering
  • Content editing
  • Content types and taxonomies defined
  • Categories and tagging defined
  • Content inputting
  • On-page SEO
  • SEO meta-data

Systems set up

  • Local development environment
  • Git repository
  • Development server set up
  • Install CMS
  • CMS configuration
  • Install and configure required plugins


  • First visuals (designed in-browser)
  • Client feedback
  • Design revisions
  • Client feedback
  • Create style guide


  • Content transfered (if required)
  • Navigation set up
  • Templates created
  • Custom plugins created
  • Site functionality built and tested
  • Set up and link social media accounts
  • Accessibility checks
  • Set up Google Webmaster tools
  • Off-site backup
  • Install security plugins
  • Configure CloudFlare CDN
  • Configure SSL


  • Client testing
  • Revisions and further client testing
  • Device testing (desktop, tablet, mobile, other)
  • User testing
  • Site performance testing


  • Install site analytics
  • Quality assurance
  • Client testing and proofing
  • DNS updates


  • Client formal approval
  • Exact launch date and time agreed


  • Check third-party services are working
  • Client training (if required)
  • Documentation
  • Site performance tweaking
  • Maintenance plan

Then relax, have a cup of tea and a slice of banana cake!